Why Product customization trends are rising in E-commerce Business
Contrary to popular beliefs regarding product customization being a recently introduced trend, there is another theory claiming it to be greatly ancient. And that’s quite perfect! The fashion of customized products is actually rooted from earlier times when people personally designed their products and got it crafted from local artisans. The difference lies in the time period and the market.
Now it’s 21st century and the market is expanding online. And instead of mass produced goods, which was an ongoing trend for a considerable period, people now prefer a touch of personal designs into products they buy. If you are an online store owner, chances are that you already are aware of the market trends but still two minds about deciding on product customization. In that case, you need to have a look at these 7 reasons why you should embrace ecommerce product customization:
- Higher prices for same goods
- Market Research availability
- Increased gifting value
- Less competition with retailers
- Social Media Promotion
- Direct transactions for brands
- More Conversions
How? Well, firstly a store that is keeping up with the trends is more visible and attractive to the customers. Secondly, and more importantly, when customers spend much time hovering around the website and design their own products, they are more likely to buy the product they created as compared to when they just scroll through normal products.
Are you still reading? Then you need to immediately rush off and plan a strategy on how you plan to introduce product designer in Magento for your store customers. The online customized goods business is growing rapidly and before it’s too crowded to clash with competitors for visibility; it’s time to make a brand out of your business already!
Click here to read above 7 Reasons in details